Web Design - Your Trusted Ecommerce Digital Agency

Benefit from our experience

Saint Boss is a digital agency based in Nairobi. However, we have expert knowledge of the online browsing and buying habits of all African, European and US-based consumers. Our user experience experts understand how people use the internet. We can help you increase core business KPIs by giving your user base exactly what they expect.

We leverage this user experience knowledge to create interesting and effective websites, for numerous and various clients globally across a wide range of sectors.

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Our Web Design Process

Increase website/app engagement rates with well-designed user experience and information architecture.

Before we build a product, we need to understand its context for existence. The product definition phase sets the foundation for the final product. During this phase, our UX designers brainstorm around the product at the highest level (basically, the concept of the product) with stakeholders.

Once we’ve defined our client's idea, the product team moves to the research phase. This phase typically includes both user research and market research.

The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. During this phase, designers confirm that the team’s most important assumptions are correct.

When users’ wants, needs, and expectations from a product are clear, our product designers move to the design phase. At this step, product teams work on various activities, from creating information architecture (IA) to the actual UI design. An effective design phase is both highly collaborative (it requires active participation from all team players involved in product design) and iterative (meaning that it cycles back upon itself to validate ideas).

Validation is an essential step in the design process because it helps teams understand whether their design works for their users. Usually, the validation phase starts after the high-fidelity design is ready, since testing with high-fidelity designs provides more valuable feedback from end-users). During a series of user testing sessions, the team validates the product with both stakeholders and end-users.

Custom Web Design vs. Website Templates: What’s Right for Your Business?

Your website is a powerful communication platform that allows you to market your brand 24/7 and connect with clients from across locations. However, not all sites guarantee your desired return on investment (ROI). The primary consideration is choosing between a website template and a custom design website.

A website template is a pre-made web design that allows developers to plug in content into a sophisticated framework built through HTML or CSS. You can edit limited features, such as colors, font styles and images. But aside from these, what you see is what you get. Although ready-made templates help you save time and money, they lack flexibility and uniqueness.

A custom design website, on the other hand, allows you to establish and express your brand through tailored page elements that align with your objectives. Custom website design cost is relatively higher than website templates, but they offer numerous benefits that give you a competitive edge. A custom WordPress website design is more search engine-friendly, customer-centric, unique and scalable than built-in templates.

By choosing custom website design packages, you build a website around your specific customer journey and brand messaging.

Why Custom Website Design and Development is the Best Option for Your Brand

In this crowded market, a custom website design can be a key differentiator for your business. A custom eCommerce web design allows you to avoid unnecessary functionalities and bloatware that might reduce its load times. Additionally, no theme restricts you from personalizing the appearance and functionality of a custom design web site.

With a brand-strengthening design, SEO-friendly elements and robust site architecture, custom website design pricing is well worth your investment.

Web Design Faq

What is the difference between UI and UX

UX (user experience) and UI (user interface) are two interdependent terms. While UI generally deals with the interaction between users and computer systems, software and applications, UX deals more generally with a user’s overall experience with a brand, product or service.

Is UI/UX important?

Yes, it is. The primary goal of any business is to increase its sales and increase the growth of the business. UI/UX design plays an essential role in achieving this goal. The UI/UX Design of the website/app improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.

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